Willow Clinic Book in,not on hold.
How this independent physiotherapy clinic replaced phone-only booking with a proper appointment app.
Every booking meanta phone call during opening hours.
Willow Clinic took every appointment over the phone, which meant reception was tied up during the exact hours patients most needed care. After-hours callers just got voicemail, and many never called back.
A full practice-management suite was quoted at £15,000 with modules the clinic would never use. Appin500 built the one flow patients actually needed: see a slot, book it, done.
Half our missed bookings were people who couldn't call during work hours. That's just lost patients.”
Cut the practice suite.Keep the calendar.Ship 24-hour booking.
Mirror the real clinic calendar
Live therapist availability, pulled directly from the clinic's existing schedule, no separate system to keep in sync.
Remove the phone requirement
Booking, rescheduling and cancelling all work without a single phone call, any time of day.
Ship booking before billing
Appointment booking launched first. Online payment and insurance integration were deliberately scoped for later.
Five things that endedthe phone-only booking.
Feature 01: Live therapist availability
Real slots, per therapist, updated the moment reception makes a change.
Feature 02: Book, reschedule, cancel — anytime
No phone call required for anything, including an 11pm reschedule.
Feature 03: Pre-appointment intake form
New patients complete their intake details before arriving, not in the waiting room.
Feature 04: Appointment reminders
Automatic reminders cut same-day no-shows without reception chasing anyone.
Feature 05: Therapist profile & continuity
Patients can request to stick with the same therapist, booked directly.
Twelve days.No-shows down by a third.
Before you Take a Leap
Can you build any app for £500?
No. £500 is the starting point for a tightly scoped MVP with one core function. We’ll tell you what fits, what needs a larger package and what can wait for a later phase.
Is this a working app or just a design?
The agreed deliverable is a functional first version, not only static screens. The exact platform, features, backend and handover are defined before work begins.
Will I own my app?
You receive the project source code after final payment. Any third-party components remain subject to their own licences, which are identified during handover.
Can I add features later?
Yes. We can quote separately for additional features, integrations and ongoing support as your product grows.
How quickly can I launch?
Starter projects target 7–14 days after scope approval and receipt of required content and access. Complex features and app store review can take longer. Your quote confirms the delivery plan.
That app idea? Let’s hear it.
You don’t need a perfect brief. Just tell us what you have in mind — we’ll help you find the right first step.
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